MediaSource Ignites UC Bearcats Through Dream Season, Sugar Bowl
12/16/2009 10:16:38 AM

Columbus multimedia company’s TV, scoreboard videos set tone for championship season 

COLUMBUS, OH - The lights dim, the crowd roars and MediaSource is charged with igniting the fight in teams and fans with high-energy in-arena videos. The Columbus-based multimedia company has risen to the occasion multiple times for the Cleveland Cavaliers and this year, the company's in-your-face video spots helped support the University of Cincinnati Bearcats football team through a perfect season. On January 1, new videos created by MediaSource will pump up the team and supporters at the Allstate Sugar Bowl in New Orleans. 

“It’s very exciting for MediaSource to play a role in the Bearcats’ dream season,” says MediaSource's director of content Rick Green. “Pumping up the crowd with exciting video content is what we do best, and we’re thrilled to be a part of the overall event experience at the Sugar Bowl.”

This is the second season MediaSource created video content for UC. The company also produces in-arena and TV video spots for the university’s men’s and women’s basketball teams.
   
UC director of marketing and fan development Brad Wurthman credits MediaSource for building team excitement.

“We’ve never had such slick commercials and they are definitely helping the cause.”

To create the videos, MediaSource and UC held many creative meetings to determine video direction, shoot dates, motion graphics, visual effects and music.

“The end product tells a fantastic story and leaves a lasting impression,” Green said.

That impression isn’t lost on other team coaches and athletic directors. In fact, UC discovered MediaSource after asking the Cleveland Cavaliers about their in-arena videos that MediaSource had developed. While the thousands of contacts in the sports world run wide and deep, a quality product and good reputation rises to the top.

“We know it often takes quick turnaround and last-minute adjustments to satisfy the needs of an athletic team,” says MediaSource president Lisa Arledge Powell. “Our experience makes us nimble and our talent makes us efficient.”

You can watch videos created by MediaSource for the Bearcats as well as the Cleveland Cavaliers on www.mediasourcetv.com. A sneak peak of the Sugar Bowl video is available upon request.

Contact: Kristyn Wilson, 614-932-9950

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MediaSource is a full-service multimedia production and media relations firm that creates award-winning content and buzz. With the latest in technology and industry research we can increase awareness, expand your brand footprint or hit your target demo with your message. Connect with us on Twitter, Facebook, YouTube and at mediasourcetv.com.