PR Daily has honored MediaSource with not one, but two PR Daily 2013 Media Relations Awards! MediaSource was awarded Best Brand Journalism/Content Marketing and Best Media Relations Campaign-Under $50,000, both for the firm's work with The American Society of Plastic Surgeons.
PR Daily sorted through hundreds of entries but only a select few were awarded. The awards were spread across 29 different categories.
MediaSource earned the Best Media Relations Campaign-Under $50,000 award for their media campaign “Chins Are In As Hottest Trend in Plastic Surgery”. This campaign consisted of editorial strategy, multimedia releases, pitches, TV/radio scripts, a web chat with a surgeon, an infographic and more. Media coverage included “Anderson Cooper 360” and “The Today Show”, eventually reaching an audience of more than 1 billion impressions.
For their work with the first annual Breast Reconstruction Awareness Day (“BRA Day”), MediaSource earned Best Brand Journalism/Contenting Marketing. The campaign used multiple aspects of storytelling and imagery and included singer/songwriter Jewel.
MediaSource also received two honorable mentions in the Best Online Newsroom and Grand Prize: Media Relations Campaign of the Year categories. MediaSource is proud to win these outstanding awards and would like to congratulate all other winners as well.
MediaSource is a media relations and content production ﬁrm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.