Media Source president Lisa Arledge Powell is a featured speaker at Mayo Clinic's 5th Annual Health Care Social Media Summit and will teach health care communications professionals the principles of Brand Journalism. Lisa will share MediaSource's proprietary "Brand Journalizer" criteria for creating compelling Brand Journalism content.
Alongside MediaSource client Pam Barber, director of media relations for Nationwide Children's Hospital, Lisa will reveal the top ways to garner both earned media and company-owned media, which maximizes content marketing efforts. Case studies from Nationwide Children's as well as The Ohio State University Wexner Medical Center will be shared with attendees.
Lisa joins other leading health care communicators at the summit, which is one of the most prestigious health care conferences of the year.
For more information on the Mayo Clinic Health Care Social Media Summit October 21-25, 2013: http://network.socialmedia.mayoclinic.org/discussion/brand-journalism-featured-at-social-media-summit?6369986=1