MediaSource has been honored with two highly coveted 2013 Bronze Anvil awards from the Public Relations Society of America (PRSA).
Out of more than 800 entries, only 50 of the prestigious awards were given nationwide. MediaSource shares the Bronze Anvil honor with major national corporations including Coca-Cola, Chevrolet and The Hershey Company.
MediaSource received Bronze Anvil awards in both media relations and video production categories. The winning media relations project featured a campaign that promoted chins as the hottest trend in plastic surgery. MediaSource garnered more than a billion impressions and an advertising value of almost $10 million for their client the American Society of Plastic Surgeons (ASPS).
The Bronze Anvil-winning video production project featured a series of videos promoting ASPS’s Breast Reconstruction Awareness (BRA) Day campaign including a public service announcement, multimedia release and social media videos featuring the singer/songwriter Jewel. MediaSource secured more than 530 million impressions and an advertising value exceeding $4 million for their client.
“MediaSource is known for exceeding client expectations. We consistently achieve a much higher result and ROI for our clients compared to the PR industry standard. I’m proud that such as prestigious organization such as PRSA recognizes this,” said Lisa Arledge Powell, MediaSource president.
This is MediaSource’s second consecutive year to win a Bronze Anvil award, and brings the total Bronze Anvil awards to four in company history. MediaSource received all four awards for health related campaigns.
MediaSource is known for generating extensive national buzz for all of its clients, including major academic medical centers and national medical associations.
MediaSource works with a select group of high profile clients around the nation to help identify and strategically tell their stories. MediaSource has built a proprietary digital delivery system, the MediaSourceSHARE™ Multimedia Newsroom, which delivers multimedia content directly to the news media. Every major TV network and website has used this site over the past year to download multimedia materials produced and distributed by MediaSource for clients.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.