MediaSource launches new visual branding today with a new website, logo and social media branding.
The new look better reflects the company’s expertise which is an evolution of the firm’s journalism roots. For the past 15 years the MediaSource team has strategically told and distributed client stories across multimedia platforms. And today the firm is now growing their client’s ROI across both earned media and company-owned media channels.
“I don’t know any other firm that gets the kind of top tier results for clients that MediaSource does on a regular basis,” said MediaSource president Lisa Arledge Powell. “Our new branding shows that we’re laser focused on our speciality and we’re determined to continue to deliver the best results in the industry.”
With a team of experienced former journalists, media relations professionals and multimedia producers under one roof, MediaSource appears to be positioned as the PR/content marketing firm of the future. Many of their campaigns center on the company’s signature Brand Journalism tactics, a form of content marketing which is getting a lot of buzz recently.
MediaSource has pioneered Brand Journalism over the past 15 years, evolving their staff of former TV reporters and producers into modern day brand journalists and functioning as personal newsrooms for many of their national health care clients. Some of the company’s Brand Journalism products take the form of a multimedia news release, YouTube video vignette or pitch to a news media outlet.
Arledge Powell points out that while MediaSource utilizes the industry’s newest tools and techniques, the firm’s basic PR and journalism skills lay the groundwork for success. “We always stress the principles of good storytelling. In a world full of media clutter many people forget these basic skills and they are absolutely essential. The strategy we put into finding the right story as well as our storytelling and writing standards gives us the foundation to deliver great results for our clients.”
And the results speak for themselves. MediaSource stories are regularly featured on major TV networks, top online news and health websites, in newspapers and on social media.
The company’s new branding comes 15 years after MediaSource first opened its doors, setting the stage for the next 15 years and beyond.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.