A major part of brand journalism is choosing the most newsworthy story within your organization BUT that's not the only tactic to consider. Offering a multimedia newsroom is something that we do at MediaSource and it saves the day when providing content for busy media outlets. Brand journalists have to act fast because that's what journalists do! Having B-roll to provide to a media outlet makes it easy to use for the journalist while crediting your organization in meantime.

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It's estimated that 6 million children have some form of ADHD in the U.S. and treating them is not cheap. Each year we spend well over a hundred billion dollars in therapy and medication, but instead of relying on therapy and medicine, what if doctors were able to teach children to control their symptoms on their own - simply by using the power of their minds?

Experts believe that may be possible and are launching a news study to test their theory. Dr. Eugene Arnold of The Ohio State University Wexner Medical Center discusses this on Good Morning America.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow