Our MediaSource team had a great time brand journalizing the Mayo Ragan Health Care Social Media Summit again this year! Our President, Lisa Arledge Powell, and Director of The Ohio State University Wexner Medical Center Public Affairs and Media Relations, Robert Mackle, presented "Brand Journalism for Earned Media: How brand journalism drove so much buzz it CRASHED a major hospital's website!".
Our Content Technology Manager, Robert Leitch and Media Relations Manager, Shannon McCormick also worked the event with Lisa!
We loved monitoring the buzz from the event!
- Also, we spread more brand journalism buzz with our latest white paper, How to be a Brand Journalist!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.