Every fall our MediaSource team can't wait to get our hands dirty with our annual pumpkin carving competition. This year, we took it to a new "PR level" by including new judging criteria: PR-ness. The PR-ness judging criteria is defined by how pitch-worthy a pumpkin is. Of course the nation's Best Health Care PR & Marketing Agency couldn't leave PR out! Three teams heavily included the PR-ness into their pumpkins.

1. Instagram: Our Content Technology Manager, Robert Leitch, and Alexis Shaw, from The Ohio State University Wexner Medical Center, used Instagram to promote their PR pumpkin! He's visited California, Paris & beyond! Robert & Alexis took home the grand prize.

2. Our Brand Journalism Coordinator, Kevin Volz, and I took the traditional route by creating a press release for our pumpkin. The theme? MediaSource and our client partners at The Ohio State University Wexner Medical Center eating the competition alive with the industry awards we've been receiving! Judges received a full press release, our business cards and candy. 

3. Last, but certainly not least, our President Lisa Arledge Powell and our Media Relations Manager, Shannon McCormick, created a Twitter account to showcase their Neurobridge pumpkin! They began tweeting from the new account early in the day to maximize the pumpkin's promotion! 

These were the pumpkins that possessed the most "PR-ness" BUT our whole brand journalism team did a great job. Check out everyone's creations below:

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow