Some of the highest quality placements in PR don't happen over night! Check out The Ohio State University Wexner Medical Center in Women's Health Magazine this past week! The research information is based off a brand journalism MMR released in July.  

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Women's Health Magazine: How would you like to cut about 500 calories from your daily diet without even realizing it? That’s right—you won’t even know you’re eating less, and you won’t feel hungry. All you have to do is turn the following tips into habits, and you’ll drop one pound per week, 26 pounds in six months, or 52 pounds by next year! Stick to the strategy, and watch the scale drop to a new low. Stress may actually change the way our bodies metabolize food and promote weight gain, according to research from The Ohio State University Wexner Medical Center. Scientists fed women a high-fat meal. Those who reported feeling stressed the previous day burned 104 fewer calories in the following seven-hour period than those who weren’t stressed—a difference that could result in a weight gain of 11 pounds in one year. This coverage resulted from pitching efforts and a multimedia release distributed by The Ohio State University Wexner Medical Center Public Affairs and Media Relations, available online at:  http://medicalcenter.osu.edu/mediaroom/Pages/home.aspx

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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AuthorColleen O'Morrow