Our MediaSource official definition of brand journalism?

Brand Journalism: Discovering and creating news content on behalf of a brand.

With brand journalism, we are not only able to spread our client partners' stories but we are also able to highlight their experts. Just as normal reporting, brand journalism should provide quality information and brand experts are a great way to convey that news information.

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A new, implantable device to control heart failure is showing promising results in the first trial to determine safety and effectiveness in patients, according to researchers at The Ohio State University Wexner Medical Center. 

Dr. William Abrahamdirector of the Division of Cardiovascular Medicine at The Ohio State University Wexner Medical Center, explains this new device in his article on LiveScience Expert Voices.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow