Ragan Communications is a great resource for any PR pro! Can you describe what a brand journalist truly is? Our President, Lisa Arledge Powell, and our MediaSource team describe a brand journalist as a strategic storyteller who discovers and creates news content on behalf of a brand. Hot on Ragan this week, Lisa lists the top 10 tips you need to become a successful brand journalist. Also, find links to an industry-leading white paper, How to be a Brand Journalist, and a fun brand journalism quiz, What Type of (Brand) Journalist Are You?
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.