Even when the Annual Mayo Ragan Social Media Summit ends, the buzz continues for weeks! Our President, Lisa Arledge Powell, and Robert Mackle, Director of Public Relations and Media Relations at The Ohio State University Medical Center presented "Brand Journalism for Earned Media: How brand journalism drove so much buzz it CRASHED a major hospital's website!".
Among the speakers, there was an endless amount of great tips and tactics. Jessica Levco of WriterGirl.com highlights the top takeaways from the conference...including content from Lisa's presentation!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.