If the buzz from our brand journalism quiz hasn't reached you yet- here it is! Our MediaSource team created a brand journalism quiz that highlights the best traits of every brand journalist. From self-confident Ron Burgundy to mild-mannered Clark Kent to anyone in-between, find who you are most like!

Mark Ragan of Ragan Communications, took the test and identified with Ron Burgundy. As a sneak peek...here's what you may expect to see if you are a modern-day Ron.  

It takes a variety of different talents to run a successful brand journalism newsroom.

For our MediaSource team, we had a variety of brand journalists.

Answer #1: Clark Kent

No one!

Answer #2: MacKenzie McHale

Lisa Arledge Powell, Shannon McCormick, Jerred Ziegler, Markita Briggs

Answer #3: Murphy Brown

Robert Leitch, Kaitlynn Grady

Answer #4: Ron Burgundy

Colleen O'Morrow

Answer #5: Will McAvoy

Clark Powell, Kevin Volz, Rocky Sanguinetti, Tyler Davis


Regardless of who you get, all options possess an important part to brand journalism. This is a reason why our team works so well together! Stay tuned for descriptive blogs for each type and what makes them vital to any newsroom.

Looking to get started doing brand journalism? Find our free online resources, including two white papers. Within our latest white paper, How to be a Brand Journalist, find tips on how to find the best story topics, storytelling secrets from a top brand journalist and more! It's the complete guide to discovering and creating news content on behalf of a brand. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow