Brand journalism gives PR professionals the opportunity to directly make client content, which is why it's a very successful tactic. If you're looking to get started with brand journalism, no worries, there are resources to help you.
Our brand journalism team loves this article from CyberAlert that discusses the this PR tactic and provides resources for more information, which include our two white papers: The PR & Marketer's Guide to Brand Journalism and How to be a Brand Journalist.
Also, author, William Comcowich, explains how Coca-Cola is also an early adopter of brand journalism. A great read for any PR pro!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.