If you think that YouTube is only videos of cats and sports bloopers...you're partially right. Our brand journalism team loves this article from The New Yorker that discusses the professional, and extremely profitable, side of YouTube.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.