PR professionals are transitioning into content marketers and brand journalists as the industry changes, and to be successful it's important to stay on top of these trends. 

That's where the PR News' Book of Content Marketing Strategies & Tactics comes in. In this 1st edition book, find 45 articles on topics including:

  • PR's role in content marketing
  • Brand journalism
  • Content marketing for social media
  • Visual storytelling
  • & more!

Find our President, Lisa Arledge Powell, in chapter two, Brand Journalism, for her piece: Why Brand Journalism is Becoming Content Marketing's Secret Weapon.


MediaSource is a public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.



AuthorColleen O'Morrow