Podcasts. They were all the buzz a few years ago but are they still relevant? This American Life's Sarah Koeing completely revamped the idea of a podcast with her show, Serial, that has millions of Americans tuning in every week.
Serial investigates the 1999 murder of 17-year-old Hae Min Lee. The victim's ex-boyfriend, Adnan Syed, is currently serving a life sentence for this crime. So, did he actually do it?
That's what has readers hooked as Koeing uses a detective-style of content creation for her podcast. At MediaSource, our brand journalism team loves the success of this podcast. Why? Good content brings in high audience numbers. No matter the medium and regardless if the industry views it as a dying form of communication, it's content that sells.
Identifying quality content can be tricky, but the first step is to identify what your audience wants to hear. Cater to their interests, not your brand's interests.
Today the finale of Serial released today and outlets have been identifying the next hot podcasts, as this hit podcast leads the way for online content creation.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.