As you may know, a large chunk of our MediaSource staff is filled with former journalists. From Texas to Ohio our crew anchored, reported and produced high-quality content. We still do!

So we love this article in Skyword's Content Standard about the questions and misperceptions that journalists may have while looking to make the leap from journalism to brand journalism. Making the switch can be a great choice for journalists who love their career but are looking for something more.

At the end of the day, I am an editor. The only thing different is the environment in which I follow my passion
— Brianna Hand, Skyword

If you're looking to make a job change, check out our brand journalism career opportunities.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow