- T.J. Oshie became an American hero, hockey icon, and trending topic all in a matter of minutes on Saturday when he led Team USA to its big win over Russia during a highly anticipated matchup at the Sochi Olympics. 

It was no coincidence, however, that the young player was tapped to lead his squad to its spectacular shootout victory. 

As I watched the game as a PR professional who is also the mother of a teenaged hockey goalie, it was clear that our industry could learn a lot about how to win from Oshie and his team. Here are the four things that PR pros can learn from Oshie in my blog which is featured on

Screen Shot 2014-02-15 at 5.11.46 PM.png