Wondering how to get a brand journalism program started at your company? Brand journalism is one of the hottest PR and content marketing trends. I'm honored to be selected to train the nation's top health communicators at the the PRSA Health Academy's National Conference in Washington DC this spring.
What is brand journalism?
- Brand journalism uses the same tools and techniques as a journalist would to identify and create content from your brand.
- This type of content is always created with the audience in mind. The less branded it is, the more it is brand journalism.
- Brand journalism should be maximized and used for both earned and company-owned media.
Download my white paper on brand journalism.
I'll be sharing some case studies from major academic centers along with simple tips that will have you brand journalizing your company's content in no time.
Here's more information about the conference.
Hope to see you there!
Lisa Arledge Powell is president of MediaSource, a PR and content production firm that specializes in Brand Journalism. Lisa has spoken across the country to communicators as one of the top authorities on Brand Journalism. She’s on twitter at @LisaArledge.