By Lisa Arledge Powell, President

The MediaSource team has been creating brand journalism-style content for almost 15 years. Now that it's caught on as a major marketing and PR trend we thought we'd share some tips and case studies.

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Download our white paper on brand journalism which includes best practices and examples of how our clients have achieved major ROI using brand journalism. 

We use the MediaSource Brand Journalizer criteria to help our our team and partners make editorial decisions about brand journalism content.

I love "brand journalizing" content. If you need suggestions on how to put this content marketing tactic into place, let's talk!  

I'll be speaking at several national PR and marketing conferences in the coming months including PRSA's National Health Academy Conference and Content Marketing World.

I share brand journalism tips on twitter at @LisaArledge and @MediaSourceTV.

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AuthorLisa Arledge Powell