By Lisa Arledge Powell, President
From the selfies you take when you’re out with friends, to the famous Ellen “Oscar selfie” that literally shut down Twitter on Oscar night, the selfie is having an award-winning moment of its own. Confession: I love selfies because I love the power of being able to control my own image - even if it means deleting it! As a former TV reporter-turned-PR-pro here are my secrets for putting your best face forward in a selfie.
I had the pleasure of doing a TV interview with actress and icon Shirley MacLaine. I was stunned when she whipped a filter out of her purse, which perfectly fit on our professional camera. We already had a filter on the lens, but she wanted to use hers. Shirley knew that her filter had the exact amount of soft focus to create the look that made her look amazing. Celebrities like Shirley MacLaine teach us that taking control of your image is the only way to insure that you'll look exactly how you want to look. This is the reason why my favorite cameraman had a special "Lisa filter" that he was required to use every time I shot a reporter stand-up. If you want a filter for your cell phone camera, there are many phone and Instagram apps available. Just like Shirley, choose your signature filter and seize control!
Know your best "side"
The truth: Nobody looks great straight on to camera unless they’re a supermodel. That’s why it’s important to take selfies from an angle, understanding your best "side." Every time there is a group or family photo, I usually rearrange everyone. My friends and family think it's my “leadership” taking over. The true reason --- so I can get into position to feature my best "side." It’s no mistake that you see certain celebrities in the exact same poses at different red carpet events. They know how to angle their faces and bodies to capture their best features. To find your best side, take several selfies and figure out which angle is your best. Once you discover your side, do whatever you can to feature it in all selfies.
If you don’t do anything else, hold the camera high so that you are looking up. This is great for two things: 1) This angle can slim your face. 2) It can also make your eyes look bigger due to the camera falling above your eye line, forcing you to look up.
And lastly never, ever shoot a selfie from below. This forces you to look down which is not pretty - for anyone. Hello double chin - now you're going into my recycling bin.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.