Columbus Leaders in Brand Journalism Win Ten PRism and Excellence Awards
We are excited to announce that we’ve been awarded with 10 PRism and Excellence Awards from the Central Ohio Chapter of PRSA , including two of the three Best of Show awards at the 2014 event. Our new Brand Journalism launch has landed us a bulk of recognition in the past year, including the latest awards from PRSA. Every year, the PRism Awards highlight excellence in public relations in our community and we love attending.
We received a Best of Show award for a brand journalism campaign for Nationwide Children’s Hospital that educated the public about the safety of human breast milk being sold on the Internet. The project reached a total audience of 808 million people and achieved coverage on major outlets such as NBC’s Today Show, the Wall Street Journal, Huffington Post, FOX News, and on major TV affiliates in New York, Chicago, Boston and Philadelphia. The multimedia release produced for the project streamed on USAToday.com. The advertising value of the project was 175 times the client’s investment in the initiative.
PRSA also awarded our team a Best of Show for our Multimedia Newsroom, which our brand journalism team developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. In 2013, the Multimedia Newsroom contributed to an increase in media coverage and ROI for all of MediaSource’s clients, including a dramatic increase of 326% in exposure for The Ohio State University Wexner Medical Center. All major television networks and other top tier news media utilize MediaSource’s Multimedia Newsroom to access and download content.
MediaSource was also awarded for the brand journalism tactics used to help The Ohio State University Wexner Medical Center gain national exposure for medical breakthroughs such as its Alzheimer’s pacemaker surgery and landmark Google Glass surgery. The Google Glass surgery reached more than 345 million people while the Alzheimer’s pacemaker surgery resulted in more than 200 patient inquiries and increased hospital traffic by almost 2000% on the day the story was released.
We launched our new brand journalism PR products in 2013 and were proud to be a national authority on this PR trend. We use journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. Our president Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Medical Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.
We were awarded in categories such as Marketing Communications/New Products of Services, Media Relations, VNRs, Feature Stories-Earned Placement, Editorials/OP-ED Columns, Creative Tactics and Online Communications-Other Applications of New Technology.
Our team continues to serve our local, regional and national clients by delivering brand buzz and amplifying clients messages across both earned media and company-owned media channels. For case studies on how MediaSource Brand Journalism works, click here: http://mediasourcetv.com/case-studies/
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