Brand journalism utilizes journalistic techniques to tell a story created for targeted audiences. It is not a TV commercial. Brand journalism can convey a similar message, but it is not communicated with a call to action that overly promotes the brand. Strong brand journalism can be nearly identical to mainstream news.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.