We can't agree more that it's the era of brand journalism! This Content Standard article addresses the new age of journalism, brand journalism, and describes why brand journalism is important now and what it means to practice these techniques. We love it! Being a traditional journalist was a glamorous job in the golden age of newsrooms, even Clark Kent was a journalist by day! So, would Superman practice brand journalism today instead of his day job as a traditional journalist? We think so. Read more here: http://bit.ly/1hWxu7Y

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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AuthorColleen O'Morrow