We can't wait to teach more PR pros about brand journalism next week at the PRSA 2014 Health Academy Conference in Washington, D.C. Our president Lisa Arledge Powell and Robert Mackle, the director of public affairs and media relations at The Ohio State University Wexner Medical Center, will be speaking and sharing secrets to successful brand journalism at the conference. They'll be sharing our case studies from some of the nation's top ranked academic hospitals and displaying how brand journalism can achieve a high ROI and result in major news placements. We are also bringing a MediaSource exclusive surprise to the conference, so stay tuned to hear the buzz on that!
Stay tuned for updates on the conference next week!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.