All professionals in the journalism industry turn to Poynter for the best tips and tools. So, we are very honored that our brand journalism content has been featured on this amazing resource! Writer Kristin Hare summarizes our brand journalism criteria and features our new Brand Journalizer song! All information was presented by our president, Lisa Arledge Powell, and Bob Mackle of The Ohio State Wexner Medical Center at the PRSA 2014 Health Academy Conference.
Read the Poynter article here: http://bit.ly/RSMSx0
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.