While practicing brand journalism, it's always important to follow our brand journalizer criteria. Outside of the criteria, and just as in basic PR, having connections is a solid key to success. At MediaSource while using brand journalism we apply to the skills, approach and mindset of journalism to corporate content, enabling it to be used across both earned and company-owned media. First, our media relations team understands that before pitching, it's important to gain and maintain relationships with the journalists you are pitching.

While in Washington, D.C. for the PRSA 2014 Health Academy Conference our media relations manager, Shannon McCormick, went out on several media visits before the conference began. Check out her pics from our nation's capital below; From media visits to the conference! 

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MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow