As all healthcare PR professionals know, the PRSA 2014 Health Academy Conference took place in Washington, D.C. a few weeks ago. Our President, Lisa Arledge Powell, and Bob Mackle of The Ohio State University Wexner Medical Center led a presentation about boosting buzz through brand journalism & launched our new "brand journalizer" song! While our team was at the conference, we also served as brand journalists for the PR industry and covered the conference.
You can find our coverage on the PRSA YouTube account or check out a few of our videos below....you may see our prez!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.