As you know, a few of our teammates have spent the past few days in Washington, D.C. at the PRSA 2014 Health Academy Conference. Our President, Lisa Arledge Powell, and Bob Mackle of The Ohio State University Wexner Medical Center led a presentation about boosting buzz through brand journalism & launched our new "brand journalizer" song! As well, our Media Relations Manager, Shannon, and our Content Coordinator/Editor, Jerred, joined Lisa to bring you all the coverage on the conference.
Check out our D.C team's coverage on what the conference includes and how it can help healthcare communication professionals.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.