The time for brand journalism is now. That's why we love this article from CyberAlert that explains the importance of brand journalism in a successful PR pro's life. They are correct in saying that for effective brand journalism, you or your team needs to have a newsroom mentality. This CyberAlert blog expands on this accurate point. For success in this content marketing tactic, PR practices should meet the ethical guidelines of journalists and refine credibility.
We are honored that they included our white paper, The PR & Marketers Guide to Brand Journalism! They also included our case study with The Ohio State Wexner Medical Center as an example of how brand journalism can increase earned and owned media ROI. Every PR pro that wants to be in the know can find this great article on the CyberAlert blog: http://bit.ly/1hRe2QV
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.