There's no doubt that brand journalism is the new marketing and it's a trend that all successful marketing pros should learn to gain powerful results for their brands. Next month, the Columbus American Marketing Association (AMA) is hosting "Why Brand Journalism is the New Marketing", an event for marketing pros to

  • Understand what brand journalism is
  • How to use brand journalism within your brand
  • How to use brand journalism to attract national news coverage
  • How to use brand journalism for company-owned media channels
  • The key criteria to use while practicing brand journalism
  • How to become a brand journalist
  • Running your communications team like a newsroom
  • How to get executive buy-in for brand journalism

Our president, Lisa Arledge Powell, is speaking and leading this event to share her expertise on brand journalism and how to manage successful brand journalism campaigns. She'll be bringing along a few of our MediaSource case studies to give in-depth insight into this marketing trend.

Brand journalism has been called one of the top communications and marketing trends of 2014. Learn how some of the nation’s top health care brands successfully use brand journalism to boost the national reputation and drive consumers to their websites and their brands. Attendees will see multiple case studies from top health care brands, including one case study that drove so many consumers (almost 1 million) to the Ohio State University Wexner Medical Center’s website that their website crashed!
— Columbus American Marketing Association (AMA)

Register for the event here:

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow