As brand journalists, we are always finding new ways to establish ourselves and our brands on social channels. A new new study from the Indiana University School of Journalism reports that journalists find social activity very important to their jobs. 

A third of journalists spend at least 30 minutes a day on social media, the survey found, with nearly 80 percent of all respondents using it to check for breaking news and 60 percent using it to find stories
— Jonathan Crowl, Content Standard by Skyword

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow