As you may know, powerful brand journalism includes telling without selling. The less branding applied to the content, the more it is brand journalism. Brand journalism is a key tactic for health care communicators in today's PR industry. Our President, Lisa Arledge Powell, and Nationwide Children's Hospital Director of Media Relations, Pam Barber, explain more about what brand journalism involves and why it's a successful tactic in health care communication. Check out the great PR Daily article here

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow