The following blog was written by Logan Trautman, Media Relations Intern
The ever evolving world of social media allows users to share their everyday thoughts with friends, track news, and most importantly... keep up to date with their favorite stars. Celebrities have an online presence that is unmatched due to a few clever ways they’ve utilized social media sites. They have contributed to their own personal brands as well as kept their names current with these tactics. We could all learn a lesson or two about branding by following their lead.
1. Gaining an Inside Look
A picture can speak a thousand words, and with social media sites like Instagram and Twitter, celebs have taken full advantage of this age old saying. Superstar Beyonce Knowles is constantly sharing photos and videos of herself practicing in the studio, off stage before or after a concert, or behind the scenes at a photo shoot or music video creation.
Viewers love seeing the finished product of course, but building anticipation along the way by sharing inside access can help hook your fans and raise your brand’s popularity. Plus, it adds a personal touch, making followers feel as though they are part of the whole process, not just the target audience for the outcome. Everyone likes to feel like they are gaining VIP access!
2. Shameless Self-Promotion
Social media may be best suited for those who partake in self-promotion. There is no better way to ensure that your brand is being advertised than to simply advertise it yourself. Lady Gaga is not only an A-list celebrity with a gigantic fan base, but she is also an expert self-promoter. She shares details about her life, information about upcoming concerts and releases, and updates on exciting new projects she is working on. She keeps her fans in the know, as well as leaving them wanting more.
Some may look at this as boasting, but really, it’s just smart branding. It is personal and honest, considering it is coming from the direct source. It is a way to set the record straight about your brand, as well as share important news concerning your brand. The best part is it can be informal and still seen as professional. There is no shame in self-promoting while contributing to your brand.
3. Make Followers Feel Like Friends
Being contacted by your favorite star is definitely a reason to celebrate, right? Social media sites make it easy for celebs to reach out to their followers, providing an interaction that would other wise be nearly impossible to create. Stars like Katy Perry and Taylor Swift have been known to directly interact with fans over Twitter by responding to tweets or retweeting their followers.
Successful branders should do the same in order to make themselves relatable and approachable to their followers. This particular tactic contributes to your brand's voice, and helps you address any specific problems, questions, or even compliments your followers are sharing with you! A follower likes feeling as if he or she is being heard, and is not just another voice among the crowd. Even if you don’t follow back, reach out now and then to let them know there really is a person behind the brand name!
4. Crisis Management
Making a public apology is now easier than ever thanks to sites like Twitter and Facebook. Celebs have been known to attempt to save face after a reputation-shattering moment by posting their sincerest apologies to a public site. Stars like Justin Bieber, Kanye West, and Julianne Hough have had one or more “oops” moments, and felt that tweeting a mass apology to fans was a way to regain trust and popularity.
A significant setback that demands efforts to rebuild a brand’s reputation can definitely be considered a crisis. Social media sites are a quick way to own up to a mistake and humbly apologize to your devoted fans before an official statement is released.
Today, celebrities are not only talented actors, singers, writers, and so on, but many of them have also seemed to master the world of social media. Learning their tactics could make us expert branders in no time!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.