We agree with Ron's opinion that brand journalism creates a lot of opportunities in PR and communications. The time is now; It’s an exciting time for health care storytellers and it’s thrilling to be a part of this golden age of storytelling. Ron’s blog also mentions our President, Lisa Arledge Powell, and one of her tips from her presentation at the 5th Annual Mayo Ragan Health Care Social Media Summit. Lisa stressed that it’s important to not sell your brand, but instead tell your story. This is what we mean in our in our Brand Journalizer Criteria: #6 “Un-brand your content!” Read more great insight in Ron’s blog. And we can’t wait to see Ron and other brand journalists at the 6th Annual Mayo Ragan Health Care Social Media Summit in October.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.