Any health care PR pro would not want to miss the 6th Annual Health Care Social Media Summit! The event will be presented by Ragan Communications, PR Daily and Health Care Communication News and hosted by Mayo Clinic Center for Social Media.
Attendees will learn to:
- Create videos that enlighten, engage, inspire and educate
- Prove the value of social media to your organization
- Use brand journalism to showcase your organization and its employees
- Share patient success stories on social media
- Break down the silos to build a content
- & SO much more! Find out more information here.
We are excited that our President, Lisa Arledge Powell, and Director of The Ohio State University Wexner Medical Center Public Affairs and Media Relations, Robert Mackle, will be presenting together and speaking about all things brand journalism this year at the summit. Stay tuned for more details!
The 6th Annual Health Care Social Media Summit is October 21-23, 2014 at the Mayo Clinic in Rochester, MN.
Robert (Bob) Mackle is the Director of Public Affairs and Media Relations at The Ohio State University Wexner Medical Center where he leads a team of PR and media relations professionals in identifying and amplifying the brand's message using brand journalism and a variety of other PR tactics. Bob was a featured speaker on brand journalism at 2014's PRSA Health Academy in Washington, D.C. Prior to OSU, he served as Vice President of Public Relations for the Muscular Dystrophy Association National Headquarters for 18 years. He also worked as an award-winning journalist for the Dallas Times Herald.
Lisa Arledge Powell is the President of MediaSource, named 2013's Best Health Care PR/Marketing Agency by Ragan Communications. Lisa, a former television news reporter, specializes in brand journalism and works with the nation's top hospitals and brands to get their messages to targeted audiences. Lisa is a sought-after health care communications speaker. She spoke about brand journalism at 2014's PRSA Health Academy in Washington, D.C., as well as at the 2013 Ragan/Mayo Clinic Health Care Social Media Summit. During her presentation, the conference hashtag #MayoRagan was a trending topic on Twitter. From earned news media coverage to direct-to-consumer video, Lisa has delivered exposure worth millions of dollars in advertising value to her health care client partners.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.