Our President, Lisa Arledge Powell spoke at the Columbus American Marketing Association (AMA), presenting "Why Brand Journalism is the New Marketing". The turnout was great as Lisa went through some of our case studies, other mentionable companies practicing brand journalism and, of course, our Brand Journalizer Criteria and Brand Journalizer Song.
If you missed the presentation, The PR and Marketer's Guide to Brand Journalism can be a great source for brand journalism tips.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.