An important part of brand journalism is to be proactive and incorporate your experts into pre-existing stories in the media. We've had PR pros ask us how they can practice brand journalism without purchasing the high tech content production tools that we use for our clients at MediaSource. Well, a great tactic is to be consistently looking for journalists who need an expert in their story!

Check out Dr. Kitty Soldano, Clinical Director for Harding Hospital Adult Outpatient Services at The Ohio State University Wexner Medical Center, in Shape Magazine! Read her tips on what to do if you've been told you're difficult or a diva....just like Katherine Heigel!

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow