Our Brand Journalism Coordinator, Kevin Volz, understands the importance of PR measurement. With a variety of tracking tools and styles of PR measurement, how does a PR pro choose how to report results back to their C-suite, client or colleague? Check out Kevin's tips in his article on the PRSA Central Ohio blog, PRSA Perspectives!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.