Our MediaSource team advocates the key tactics to practice effective brand journalism. When we read "Brand Journalism is a Modern Marketing Imperative" in Advertising Age, we just had to share. We agree that marketers should think like a journalist!

Author, CEO at Arcature Larry Light, gives his three brand journalism implications for brand management. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow