When practiced properly, brand journalism tactics can create additional benefits for a PR or marketing team in a variety of ways. An important benefit is that practicing brand journalism helps build credibility. If you have a team of established journalists of past and present, brand journalism can help your team develop an alliance of great contacts!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.