Effective brand journalism drives major earned and owned media ROI! Brand journalism tells your story without selling your brand, so a key to successful brand journalism is adopting a newsroom mentality.

Check out Lisa Arledge Powell's tips on how to make brand journalism work for you in this PR News article.

Why write a press release when you can create the actual story?
— Lisa Arledge Powell

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow