Our brand journalism teammates Robert Leitch, Content Technology Manager, and Jerred Ziegler, Content Coordinator/Editor, competed along with additional outside teammates in the Columbus 48 Hours Film Project a little over a week ago! Robert served as the Director while Jerred served as the Director of Photography and Film Editor. Their short film, Sweetness, was created by Short Knight Films.  

Production took place July 18-July 20, 2014 and all aspects of the film were created within a 48 hour window! Check out the crazy timeline for a project like this:

  • Brainstorming and screen play were finished late Friday night
  • Production started early Saturday morning and wrapped up that evening
  • Editing took place over Saturday night and into Sunday morning
  • The audio was composed and mixed throughout the day on Sunday

The film, Sweetness, premieres tonight at the Gateway Film Center, screening Group B at 8:30 p.m. Check out the trailer for a sneak peek below:

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow