While practicing brand journalism, it's important for any media relations specialist to be on the look out for media opportunities for their experts, whether it's for the latest campaign or one from a few months ago!

Check out The Ohio State University Wexner Medical Center in the The Washington Post. Expert Dr. Matthew Zirwas addresses a medical mystery and the potential effects of a chemical in baby wipes that can cause allergic reactions. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow