Check out this Business 2 Community article on the differences between journalism and brand journalism! Our MediaSource team agrees with the author, Sarah Mitchell, that a brand journalist has to treat a story differently than a traditional journalist. Find the full article on

For more information on how MediaSource produces brand journalism that gets great results, feel free to view our case studies and check out our white paper

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow