Brand journalism tactics are a great resource to use when writing press releases. We love this article from PR Daily: 10 Signs of a Horrendous Press Release! If you flip the signs in this article and create a killer press release....most successful tactics derive from brand journalism!
Use the MediaSource Brand Journalizer Criteria to help create successful PR projects; From press releases to multimedia content!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.