Practicing brand journalism as a public relations tactic creates opportunities to place experts into the national news media, especially in the health care industry. 

Check out Dr. Shaista Safder, pediatric gastroenterologist at the Arnold Palmer Hospital for Children, in The Huffington Post. She discusses the importance of screening children for high cholesterol or blood pressure to spot changes that could potentially cause obesity in young children.


MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow