In the modern media world health care PR and marketing professionals need to create their organization's stories to garner top tier media results. At MediaSource, our team uses the content marketing tactic of brand journalism to leverage major earned and owned media ROI for our health care clients.

So, when we read "Health care content marketing: Why you must publish" in Ragan's Health Care Communication News, we couldn't agree more! Author Bill Balderaz, president of Fathom Healthcare, gives great tips on how to develop accurate, relevant content for health care content marketing initiatives.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.