At MediaSource, our team understands that keeping it simple is a key to a successful brand journalism story, as you may have seen it in our Brand Journalizer Criteria! We love this article from Jeff Bullas ( about the power of simple storytelling.

Keeping it simple takes time and effort. Stripping something back to its essence requires thought and effort. It means wrangling, wrestling and removing unnecessary words
— Jeff Bullas
AuthorColleen O'Morrow